Walk 500 More.

OVERVIEW
One in four people in the UK die as a result of heart and circulatory disease, 6 million Britons fail to manage even one 10 minute walk a month. New evidence shows that one walk a day is enough to cut the risk of early death by as much as 15%. 'Walk 500 More’ was a new British Heart Foundation fundraising challenge which aimed to combat this problem. An exciting visual identity was needed to help capture the attention of potential participants and create as much momentum as possible. Consistent but flexible graphic features were integral to help build the campaign’s recognition while also ensuring each creative asset was fresh, full of personality and effective.