Scuderia Ferrari
Style X Power.
OVERVIEW
Formula 1 can be perceived as cold, clinical, and soulless. But, there is an exception, Ferrari. With an undisputed heritage and relentless passion, Ferrari has defined culture like no other racing team on the grid. Our task was to create a compelling sales narrative that could evoke that same raw passion to potential commercial prospects, emulating that aspirational feeling that the red car embodies. We utilised a formula, Style x Power, to create a suite of visual assets that would set Ferrari apart in a competitive market, where sponsorship is so inextricably linked to success.
UNDER THE BONNET.
Engineered assets from Ferrari’s DNA. The iconic shield was used as a graphic device and a set of page markers were developed inspired by the powerful Ferrari engine.
POWER X STYLE
Typefaces Druk and Bodoni are combined. Harmonising pulsating speed and elegant design, characteristics that both define the heart of Ferrari.
IL CAPO
The enigmatic Enzo Ferrari was our guardian navigating the reader, signing off each chapter with his infamous purple signature.
