ASICS
Next Stop SW19.
OVERVIEW
The task was to increase the profile of one of ASICS’ top athletes, world No.1, Iga Świątek; by specifically targeting out of home advertising around London Underground stations as well as adverts in the Metro and Evening Standard commuter newspapers.
MIND THE GAP
Because of where the creative was going to be seen, we illustrated Iga’s journey by taking visual inspiration from the iconic London Underground map.
