Dare To Be.

OVERVIEW
König (name derived from the Germanic word for king) are a sportswear label that aspire to be recognised on the street and on the pitch as ‘the’ sports apparel brand inspiring people to dare to be different. The task was to develop a brand architecture forged for people who walk their own path and not follow the flock. It was important to create a logo and visual language that not only stood out but had a market cutting maverick attitude.