United In History.

OVERVIEW
The task was to create an immersive CRM digital experience available to Manchester United’s 1 billion followers worldwide. The web experience required subscribers to enter details such as their date of birth and nationality. It then revealed unique statistics from United’s history ranging from the user’s date of birth to present. Stats included the total amount of goals scored in their lifetime, the number of United managers that have been at the helm and the 1st trophy won within their years. A free bespoke infographic poster was then sent to the user via email. The campaign was advertised through United’s vast network and won a total of 5 awards including an OMMA and 2 W3s for ‘best digital marketing campaign’.